Marketing Manager/Senior Manager | Economic Consulting

About the Role

The North America Economics Marketing Director is responsible for the overall implementation and management of all strategic and operational marketing and client relation-facing activities for FTI’s North America Economics team.

What You’ll Do

The Marketing Director will implement measurable strategies that aid in driving the operating the segment’s revenue goals and increasing awareness at all levels of the segment’s reach. The position responsibilities include strategy, development and execution of a holistic marketing program for practices supported, including thought leadership and content management, audience targeting and segmentation, and high-profile event management. Also provide market feedback to leadership regarding competitive offerings, prospect needs and generation of client development ideas.

Marketing

• Work with segment leaders to develop and execute a strategic marketing plan that supports the practice’s business development efforts

• Work with practices to identify target clients and maintain database of those clients in Salesforce

• Define and prioritize the key audiences (firms/companies as well as specific contacts within those firms and companies) to whom we should be speaking and marketing

•  Work with practitioners and FTI’s Salesforce team to ensure target client database is complete and up-to-date

• Coordinate with other segments on cross-segment marketing initiatives

• Optimize collateral development

• Develop content strategy to ensure quality, impactful content available to support marketing priorities

• Support content development aligned to strategy, including items such as white papers & thought leadership, case studies, website content, press releases, etc.

• Develop and execute multi-channel marketing campaigns to reach target client’s and build the practice’s reputation with key constituents, e.g.,

• Develop and oversee a process for follow-up as standard part of marketing efforts

• Research sponsorships and speaking opportunities

• Develop and maintain information about awards won within the segment and marketing that information as appropriately

• Identify and drive adoption of marketing best practices, e.g.,

• Consistent branding and positioning

• Multi-channel campaigns

• Impactful case studies

• Post-event/mailing follow-up

• Conference/sponsorship screening and assessment

• Results tracking

• Coordinate Practice Development budget allocation, and along with Marketing spend, assess ROI

• Develop internal communications for the segment as needed

• Ensure consistent use of brand-compliant templates (e.g., bios, engagement highlights)

• Other special projects as may be assigned from time to time

• Research/Competitive Intelligence

• Provide strategic guidance for marketing efforts related to competitor analysis/differentiation, messaging and value propositions.

• Understand how our competitors are marketing themselves

Basic Qualifications

• 6+ Years of marketing experience, especially within marketing strategy, thought leadership, and event planning

• Minimum of a Bachelor’s Degree required

Preferred

• Experience in professional services firm, ideally involved in marketing for or to the legal industry

Required Skills

• Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment

• Decisiveness and excellent use of independent judgment

• Strong communication skills, including listening, verbal and written

• Excellent, concise and persuasive business writing skills (writing sample submissions required)

• Exceptional organizational and project management skills

• Ability to establish and manage to a budget

• Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization

• Ability to work independently

• Ability to manage others

• Ability to travel as required (10%)